The Soul of Business

elsiemaioc1.jpgJeffrey has an enlightening conversation with Elsie Maio, President of Maio and Company and Counselor to top executives in Europe and North America for the past 25 years.

Referred to as the guru of values based branding, Elsie guides multinational policy makers and their operating teams to integrate profit-and social-impact priorities to secure market advantage and improve their presence and purpose in the world. The SoulBranding methodology for building high performance enterprises of social integrity is the result of 10 years of research by Maio and Company, presaging that global trend. Elsie is currently writing a book about this focus of interest and samples of her published works can be seen at the Maio and Company website.

Elsie brings a global perspective to the trends in conscious awareness in business and the special leadership role that American business’s play and where they are behind the trends.

Listen to a Soul centered thought leader speak about her passion and mission to bring a deeper awareness and more truth based consciousness to the world of business.

Music is provided courtesy of Back To Earth playing their musical piece When Angels Smile.

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